My baby is denim, this wonderful blue fabric, which acts like a women, unpredictable but beautiful, more beautiful the longer you know it – please feminists don’t fight me now.
I found out, that a big part of my way of working is completely old school, nothing special but people need to be reminded. I was consulting a big company who wanted to brush up their sales in jeans. They signed me and so I was allowed to modify their way of working. Their buying volume increased 12 mio jeans per year and it was a very good experience which I want to share with you.